As the year draws to a close, leaders across the world are reflecting on how they can drive innovation and growth in the coming year. With over 90% of organizations planning to expand AI adoption, the question isn’t if AI will shape the future but how to do it right. Yet despite the excitement, many leaders are still unsure about AI's true capabilities and how to use it strategically to maximize ROI.
This blog explores how leaders can bridge the gap between AI’s promise and its potential to drive innovation and maximize ROI.
If you’re a leader looking to kickstart 2025 with smarter AI decisions, this is your roadmap.
Recent research reveals a significant disconnect between AI perception and AI reality among business decision-makers:
Despite these challenges, leaders are optimistic. Over 74% believe AI can deliver transformational value within the next 5-10 years, provided they make smarter decisions moving forward.
To unlock AI’s full potential, leaders must understand the two sides of AI:
The Future lies in combining both sides for smarter, end-to-end solutions. For instance, an enterprise could use right-brain AI to design customer journeys and left-brain AI to optimize engagement in real-time.
Pega provides powerful AI tools that combine decision-making and generative capabilities to help businesses transform their operations, improve customer experiences, and boost ROI. Here’s how leaders can leverage these tools:
What does it do? Automates repetitive tasks and workflows.
Example: GenAI Autopilot automatically resolves routine inquiries in a support center, such as updating customer addresses and freeing agents for complex tasks.
What does it do? Enhances decision-making for customer engagement by identifying the “Next Best Action” (NBA).
Example: For a telecom company, it suggests the best plan upgrade for each customer based on real-time data, improving retention rates.
What does it do? Helps design and optimize workflows by automatically generating process maps and AI-driven recommendations.
Example: A supply chain team uses Blueprint to design a new inventory management process, reducing stockouts by 20%.
What does it do? Acts as an AI-powered assistant to retrieve documents and information efficiently.
Example: An HR department retrieves resumes of candidates with specific skills in seconds, reducing hiring time.
What does it do? Provides step-by-step assistance to employees, improving performance.
Example: During training, GenAI Coach guides sales representatives through complex CRM tools, enhancing onboarding.
What does it do? Enables end-to-end process automation with minimal human intervention.
Example: Automates insurance claims processing by verifying documents, approving claims, and notifying customers.
What does it do? Analyze data, identify patterns, and provide actionable insights.
Example: A marketing team uses GenAI Analyze to predict customer behavior and optimize campaigns, increasing ROI by 30%.
As we enter 2025, business leaders stand at a crossroads:
Pega’s AI-powered tools provide the answers, helping leaders streamline operations, enhance decision-making, and drive innovation. By combining automation, AI decisioning, and generative AI, Pega enables organizations to achieve faster ROI and transform into autonomous enterprises.
Step into 2025 with AI tools that combine creativity, logic, and strategy. With Pega GenAI, transform operations, accelerate ROI, and build a smarter enterprise. The time to act is now—make 2025 the year of transformational AI. Tools like Pega GenAI Autopilot, Blueprint, and Analyze can help organizations start delivering real results and building a smarter, more efficient enterprise.
Let this be the year you unlock the full potential of AI and drive transformational growth for your business.
The choice is yours. Make 2025 count with smarter AI decisions and Pega GenAI.